Our Story

Hermosa Passion is a Southern California independent record label and creative collective that started in the Summer of 2016. 

    As a company we are rooted in the philosophy of pursuing a life of fulfillment and purpose. We do so by chasing the experiences that move the soul, whether it's getting lost in music or going on gnarly adventures with motorcycles.

    These are the ideas that matter most to us and we encourage all to live a life that is true to themselves because striving for authenticity and compassion in all areas is what we believe leads to a life of fulfillment and purpose.